Usability in Shopping Cart Design
Users visit your shopping cart website and get away without buying anything on your website. Is there any problem with your shopping cart? Study it thoughroughly what is missing in your online shop?
Usability is to make the website work not in the technical sense, but from a organized and conceptualisation. Easy navigation and flow of buying process online all help enhance the shopping experience.
Following are list of some factors which affect the usablity of shopping cart site:
1. Navigation
The sites navigation structure is very important. Ideally, user should be able to reach to interested area by just one click. Complex menu with animation distract the users from the purpose.
2. Flow of shopping cart design
Proper display of products with prices. Easy option to dispay description of proiducts. Simple user registration form.
3. Payment handling
Online payments using Payment Gateway are one of the option seen in most of the shopping cart sites. Using more than one options to choose from for paying, can help increase online sale. Direct payment through bank is another options, can be mentioned along with Payment Gatway.
4. FAQ (frequently asked questions)
Make a page with answers to all FAQ and make prominent on related pages. For example, while user is visiting on Payment Process page, answer to “how much secure is your payment gateway?” can help user to know some facts.
.
The Author, Rakesh K. Sidana, is a senior member of DOW. His articles on web technologies have been published in leading magazine in India. He contributes his aricles to DesignOweb website for visitors.
|